Brand SERPs — Jason Barnard // Kalicube

Quotes

• “Google's perception is a reflection of the world's perception of you. .” - Jason

• “That's an unfortunate problem. When you have a name that you share with somebody who is very present in a digital sense.” - Jason

• “You can have the same brand name in different industries within the same country, but you have a double kind of protection. One of which is geolocation. And the other of which is that trademarking. “ - Jason

• “You really need to dominate it. If you can dominate it, if you can control it, you can make it positive, accurate, and convincing. “ - Jason

• “We all trust Google. “- Jason

• “There is a lack of ambiguity between different countries and different industries” - Jason

• “You want to make sure that what they see is phenomenally positive, accurate, and convincing. “- Jason

• “We live in a brand-new age where owning your name, isn't as simple as it used to be.”- Benjamin