- Part 1 SEO and Poker Analogies (Mental Models) — Bill King // Frase
 - Part 2Starting & Scaling SEO at a Startup — Bill King // Frase
 - Part 3Creating and managing SEO engines — Bill King // Frase
 
Show Notes
- 
							·02:14 SEO engines. ·03:26 Core components ·06:09 The Benchmarks of SEO ·10:11 The risk and reward analysis
 
Episode Summary
- 
							·“It's about creating muscle memory on calling your shots.” - Bill ·“The most important thing is to understand how do you think about these systems and what are the KPIs you're going to look at.” - Bill · “Unfortunately, it's not just a question of what your inputs are. “ - Benjamin · “I find your approach refreshing.” - Benjamin
 
- Part 1 SEO and Poker Analogies (Mental Models) — Bill King // Frase
 - Part 2Starting & Scaling SEO at a Startup — Bill King // Frase
 - Part 3Creating and managing SEO engines — Bill King // Frase
 
Up Next:
- 
		
Part 1SEO and Poker Analogies (Mental Models) — Bill King // Frase
 - 
		
		
Part 2Starting & Scaling SEO at a Startup — Bill King // Frase
Play Podcast - 
		
		
Part 3Creating and managing SEO engines — Bill King // Frase
Play Podcast 
													
				
			
													




