SEO KPI Funnel — Tyson Stockton // Searchmetrics

About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

Show Notes

  • ·3:34 : Don't get stuck with a one stage fu el and don't let that one KPI also be a lagging indicator.. ·4:00 : The various breaks, the KPIs, and how they trickle down ·4:18 : SEO KPI Fu el stage; First thing to consider is crawling indexation, then impressions, SEO visibility and ranking category, actual traffic and value of conversions. ·8:01 : User engagement metrics ·8:21 : SEO KPI fu el depends on the type of business ·10:00 : Establish the fu el that's right for your business, continually monitor and collect the data for each stage of the fu el, then use that in your communication to your team upwards cross functionally.

Episode Summary

  • ·“One of the things that I really advocate for when I'm talking about reporting SEOs is never be pigeon holed into just reporting on one KPI” - Tyson ·“ Ultimately, you don't want to just get people on your site, you need to convert them, and then that is going to help, kind of like, qualify what the value of that traffic was.” - Tyson
About the speaker

Tyson Stockton

Searchmetrics

- Searchmetrics

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